Last week the VigLink team travelled to Affiliate Summit East in New York. As always it was a great show and we met with lots of new publishers and have a number of interesting partnerships in the works. Affiliate Manager Erin Mead was active as ever – working with the affiliate networks and lots of merchants for more coverage and better rates.
CEO Oliver Roup presented at the conference. His talk was titled “Affiliate Freakanomics” and he broke down the disparity between CPC and CPA advertising and why CPA often doesn’t achieve the same payout percentages CPC has, despite being a more accountable lower risk form of advertising. He conclusion is optimistic and he offers suggestions for how publishers can move in the right direction. Check out his presentation below.