Jeremy Liew on How to Estimate Market Size

As you may know VigLink recently raised some money to continue growing and help publishers monetize their content. To do that, our CEO Oliver Roup spent a lot of time out talking to investors. Jeremy Liew, managing director at Lightspeed Venture Partners and one of the investors Oliver spoke with, recently asked if he could publish one of Oliver’s slides as a particularly clear example of how to define a company’s total addressable market. Of course we were flattered and his post is here. Thanks Jeremy!

ABOUT VIGLINK

ABOUT VIGLINK

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.