The Next Web Chats with VigLink about the Outclick

TNW’s Courtney Boyd Myers spent some time last week chatting with our founder and CEO, Oliver Roup, about the value of an outclick, and how VigLink helps publishers track and monetize these clicks.

You can check out the full interview, and ogle the picture of a Ferrari half way through the article, here.

Image courtesy of The Next Web.



By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.