This past Friday I returned from two full days at BlogWorld LA. The conference brought together thousands of bloggers at the Los Angeles Convention center to learn how to create better content, grow their brands, audience and revenue online.
There were a few data points I found particularly interesting, and that I wanted to share here, as I thought they’d be pertinent for our blogger customers.
In terms of the discussion around blog monetization, it’s clear that there is a lot of interest around how to earn revenue from your site. Full-time bloggers want to increase their earnings in order to be self-sufficient, while hobby bloggers are looking to earn revenue as an additional source of income, akin to a part-time job.
But, many bloggers are UNDER-monetizing their blogs. They put an incredible amount of effort into their content, and often very little into monetization. This is despite the fact that bloggers have an an enormous influence on brands and products through their writing that they can leverage!
A couple interesting stats from Technorati’s keynote:
- blogs outpace traditional online media for product reviews and recommendations (source: Technorati study)
- Only ⅓ of bloggers in the Technorati study blogged professionally (most did so as a hobby!)
It’s clear that most bloggers blog because they enjoy it, so it makes sense that monetization isn’t always top of mind.
It really reinforced the value VigLink can play in these situations: a solution that installs just like AdSense, works seamlessly in the background of your site, and doesn’t interfere with ANY of your other monetization efforts. It just gets you paid on clicks from your content. And you focus on what you do best: creating great content!
Thank you to all who made this a great event — looking forward to next year!
Steve Arentzoff | VP Marketing | VigLink