Just getting back into town from a week at Ad:Tech New York and thought I’d share a few of the highlights. The conference is one of the largest gathering of digital marketers and draws thousands of industry professionals. This year it was held at the Javits Convention center and over 300 companies exhibited. Lots of energy to say the least.
These types of conferences offer an opportunity for us to connect with many of the merchants in our network, learn more about latest happenings and also meet some of the newest merchants offering affiliate programs (ensuring VigLink is able to offer you access to a high percentage of the merchants you send traffic to).
I was able to get some great meetings set-up prior to the event with some of our top affiliate networks — allowing me to discuss current promotions, future optimizations and new additions to their networks one-on-one. Got a lot of great take away points and looking forward to the many opportunities the meetings provided.
Along with my one-on-one meetings at the conference, walking the expo floor allowed me to learn about many of the up and coming technologies that are revolutionizing the industry. With much of the focus on social media, cloud technology and mobile apps. It was amazing to learn what some of the companies were up to.
I have to say, one of my favorites pieces of the event was the Ad:Tech NY mobile app. I was able to easily download it and plan my conference schedule, search the exhibitor directory, get an Expo floor map (which was much needed), and stay updated on all the Ad:Tech party information. Love this! I’m seeing more and more conferences offer these as a way to stay organized and it really helps each attendee get the most out of the experience. I hope we start seeing these more often.
Overall a great conference. Glad to be back in Chicago, but already looking forward to next time!
Erin Mead | Affiliate Manager | VigLink