Website publishers feel like they face a difficult trade-off: cater to their readers or cater to their revenue. But, as any publisher or affiliate marketer knows, it’s a false trade-off. The two are intimately related. Without strong readership and traffic, monetization is an impossibility. Without monetization, a site is tough to sustain.
So, how can you earn revenue without scaring off your readers? Or, better yet, how can you earn revenue while actually enhancing your readers’ experience on your site?
Publishers that don’t think through these questions may find themselves adopting a rather crude monetization strategy, plastering banners on every spare inch of their pages, or implementing the dreaded paywall. And while there is certainly a time and a place for both banner ads and paywalls, both overlook what should be a critical component of a site’s monetization strategy: the content.
Content is where your readers dedicate the majority of their time and attention on your site. Why not leverage it? By doing so, you’ll secure an important additional revenue stream for your site that is both unobtrusive and user-friendly.