Financing, Growing, & Monetizing Forums: ForumCon Chicago Highlights

A bit overdue, but better late than never! With ForumCon San Francisco less than 60 days away (are you as excited as we are?) we wanted to share a few of the video highlights from the previous conference.

And if you haven’t already, don’t forget to grab your ticket.

Financing & Exit Opportunities for Forum Companies

In this fireside chat with Jeremy Liew, Managing Partner, Lightspeed Venture Partners, Oliver Roup, Founder & CEO of VigLink, asks how a forum can go about raising capital, and when it makes sense to do so.

3 Users Walk Into a Bar

Three users walk into a bar: search visitors, n00bs and power users. In this presentation Dan Gill, Co-Founder & CEO of Huddler, discusses how to think about the user experience in each of these scenarios and how to think about monetization when it comes to each of your sites’ unique audiences.

Performance Marketing From an Advertiser’s Perspective

JJ McCarthy, Global Director of the eBay Partner Network, shares an inside look at how eBay approaches performance marketing.

A Closer Look at the Affiliate Nexus Tax

As affiliate nexus taxes are being enacted in more states, online merchants and forum owners are increasingly facing a number of business challenges and difficult decisions. In this panel discussion, experts on both sides of the issue weigh in on the key issues, and share how their respective companies are managing the issue.

Real-Time Content Marketing

Content marketing continues to gain momentum. In this presentation Tyler Tanaka, VP of Business Development at PostRelease, will discuss why brands and agencies are gravitating towards content marketing, and the content marketing tactics you can leverage to help grow your own community and it’s brand.

Making your Forum Mobile

Michael Wechsler of shares how forum owners can make their forum mobile seamlessly and painlessly.

Affiliate Marketing for Forums

More than likely you are already doing the obvious when it comes to monetizing your forum (running banner ads and perhaps Google AdSense). Intuitively, these kinds of ad models are easy to easy understand. They “sell” pieces of white space on your site.

In this panel, we’ll discuss one of the more technically difficult and often misunderstood monetization options available to forum owners: affiliate marketing. Four experts in the affiliate marketing space will discuss best practices and answer your questions.

Future of Forums

Many refer to forums as the “original social network” — they were bringing individuals together en masse long before Facebook, MySpace or Twitter did. In a space that has already covered so much ground, what’s next? In this panel four forum & community experts will discuss the trends they anticipate sticking, which will likely subside and the overall direction they see the forum space moving in.



By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.