LinkShare, one of the world’s most recognized names in affiliate marketing program management, has just announced their Golden Link Award Finalists for 2012 and we’re pleased to have been short listed for the Innovative Publisher of the Year award! VigLink is not your average publisher — we are partnered with thousands of forums, blogs, social discovery sites and editorial sites focused on everything from coin collecting to Volkswagon cars. It provides us with a unique opportunity to help a network’s merchants reach highly-targeted audiences that it can be difficult to market to via traditional affiliate marketers. For those interested, below is a little bit more detail on how we partnered more deeply with LinkShare and our innovative approach to increasing revenue for their merchant partners.
An Innovative Objective / An Innovative ApproachOur objective with LinkShare over the past 12 months has been two-fold:
- Introduce publishers to the LinkShare network that would be unlikely to partner directly with the network on their own (due to technical or time limitations).
- Ensure these publishers successfully promote LinkShare merchants and drive incremental revenue on behalf of the network.