LinkShare, one of the world’s most recognized names in affiliate marketing program management, has just announced their Golden Link Award Finalists for 2012 and we’re pleased to have been short listed for the Innovative Publisher of the Year award!
VigLink is not your average publisher — we are partnered with thousands of forums, blogs, social discovery sites and editorial sites focused on everything from coin collecting to Volkswagon cars. It provides us with a unique opportunity to help a network’s merchants reach highly-targeted audiences that it can be difficult to market to via traditional affiliate marketers.
For those interested, below is a little bit more detail on how we partnered more deeply with LinkShare and our innovative approach to increasing revenue for their merchant partners.
An Innovative Objective / An Innovative Approach
Our objective with LinkShare over the past 12 months has been two-fold:
- Introduce publishers to the LinkShare network that would be unlikely to partner directly with the network on their own (due to technical or time limitations).
- Ensure these publishers successfully promote LinkShare merchants and drive incremental revenue on behalf of the network.
Our strategy centered heavily around recruiting a very specific type of publisher, one that wasn’t already working with LinkShare, but could still be a value add to the network.
Publishers were typically non-affiliates, whose sites were focused on a niche topic and whose site format was either a blog or forum, rather than a traditional affiliate site. The long-tail strategy was implemented via the customer success, marketing, and business development teams at VigLink.
The results have been great so far: VigLink is on track to drive a 240% increase in the revenue we generate for LinkShare this year versus last year!
We can’t wait for the awards ceremony on June 26, 2012 in New York City to see who wins. Our CEO, Oliver Roup, along with our merchant relationship manager, Mika Uehara will be on hand to root on the other finalists in-person at the luncheon (and are looking forward to seeing and catching up with some of you in New York!).