1) It exudes confidence The fact that you’re willing to reference other, similar information shows that you believe your content is compelling enough to share some of the spotlight, knowing that readers will come back to you.
2) It’s realistic It’s joining in on an existing conversation, rather than ignoring the fact that the conversation exists. It’s acknowledging that there are varying points of view on a topic, rather than pretending there’s just one, which happens to be yours.
3) It’s authoritative It is proof you’ve done the research and examined the topic from all sides. You’re prepared to make an educated argument about something. 4) It adds value
“The marketplace is going to sort things out on its own whether you would like it or not. If you’re blogging and not linking due to fear of competition, you may be surprised that you’re not even in the running.” -Brian Clark, Why Linking Out to Other Blogs is Critical
“The more you send people away to more valuable resources, the more valuable you become to your target audience.” -Kevin O’Keefe, Blogging About Competitors Blogs is Smart5) People will show you “link love” back Owners of competitive sites you’ve referenced will be much more inclined to send you traffic. Some call it karma, others call it good old fashioned reciprocity. So give them the gift of traffic, and see what you get in return! 6) It helps with SEO The more you link out to credible, similar content from your site, the more credible your site becomes to search engines. It’s a practice that’s been going on for years and mastering it will push you up to the top of search results, resulting in more traffic. “Sharing isn’t just caring – it’s networking,” argues Zemanta. We couldn’t agree more. At VigLink, we think about the power of the outclick every single day. While we work hard to make the hyperlink intelligent, actionable, and profitable, we love to see others acknowledging that links have an innate capability to do good for any content creator. So don’t undervalue the power of linking out – to products or similar content – and, certainly, don’t forget to embrace the concept of “link love.” Whitney Smith, VigLink Marketing Communications Manager