Blogs Drive Purchase Intent
Tuesday, March 12th, 2013
We knew it. You knew it. Now here’s the proof.
Last week a new report published by Technorati, the 2013 Digital Influence Report, showed that blogs are more likely to influence consumer purchase behavior that any other independent online media. More than Twitter, Facebook, even online magazines, consumers reported that blogs ranked behind only the retail and brand sites themselves. Consumers continue to rate blogs one of the most overall trustworthy sources of information on the internet.
The report pointed out that ‘brands spending is not fully aligned with how and where consumers are seeing value and being influenced’. Despite this, bloggers reported that e-commerce and affiliate links were the most acceptable forms of monetization.
Consumers value bloggers to guide their the purchase decisions and as a source of inspiration and clarity, cutting through the noise. Bloggers want to get compensated for this by using monetization methods that connect them directly to the purchase decisions they shape. We have said this all along and have created the tools to capture your value.