Google Affiliate Network to Shutter. Keep Calm and Carry On.
Tuesday, April 16th, 2013
Today, Google announced their affiliate network will be shutting down. Google “made the difficult decision to retire Google Affiliate Network and focus on other products that are driving great results for clients.” For VigLink publishers, this news is nothing to worry about. However, if you’re not using VigLink, well, this news could mean lost revenue and a lot of headache.
While affiliate marketing might not be the right business for Google, their advertisers haven’t necessarily come to the same conclusion. We fully expect the over 1,000 GAN advertisers to open new affiliate programs, either directly or through another network. Premier GAN advertisers such as Target.com, Diapers.com, Barneys New York, and Nike.com enjoy significant value from sales driven by their affiliates. VigLink publishers, in particular, are a meaningful source of new customers and increased transactions as they share unique finds and great deals with their loyal followers.
For VigLink publishers, as long as these merchants participate in an affiliate program, our pledge is to continue to monetize their links and, to the extent possible, without interruption. VigLink publishers can just keep focusing on what they do best – making great content and building their audience.
For affiliates who work directly with GAN, this could cause a major disruption. Old links could break and revenue could drop. It will likely mean keeping an eye on each advertiser, finding their new program, applying, and then finding and swapping out all the old links with new links. If that sounds like a pain, we understand. The good news is it’s totally avoidable. With VigLink, links automatically affiliate, whatever the new program or network happens to be tomorrow, or five years from tomorrow.
If you’re interested in moving from manual to automatic link monetization, we’d love to hear from you.