Forum use by Business Executives equals Facebook, Twitter and Linkedin!
Tuesday, May 21st, 2013
by Steve Dodd, SVP Business Development BoardReader
Cross-posted from the ForumCon blog. ForumCon is the only conference dedicated to the business of forums and is held this year in San Francisco on June 13.
Really? Are you kidding me? Well, no, we’re not!
With a special thanks to The Executive Institute and Stanford University, this survey of business leaders asked ‘open ended questions’ about use of the social domain. The findings are truly fascinating!
And yes, you’re reading this right! Business executives pay as much attention to forum and blog sites as they do Facebook, Linkedin and Twitter.
BTW, doesn’t this also mean that from a traffic perspective, the aggregate visit (pageview) count is equally as high?
Now, going a bit deeper, when they are using the Social Networks, they’re connecting with people. But, when in blog and forum sites, they’re ‘connecting’ with topics and discussions specifically related to their individual business interests.
Well, now we know what we’ve always suspected. The question is, how do we as an industry leverage this? We’d really be interested in your comments/thoughts.
Next, we’re looking for a similar open ended study about consumer habits. If you’re aware of any, please let us know!
Stay tuned…..and hope to see you at ForumCon to explore this further.