6 Tips to Consider to Get Your Blog Post to Go Viral
Wednesday, May 22nd, 2013
Guest post by: David Bakke, social media strategist and contributing team member of Money Crashers, a personal finance resource that shares tips for saving money and building wealth.
Getting a blog post to go viral is easier said than done, and in addition to quality, intriguing content, it takes a bit of luck. However, there are a number of things you can do to increase your odds that your post will “take off” and spread itself out across the Internet.
Consider these six tips:
1. Make It High Quality
If your post isn’t high quality, your chances of success are unlikely. Your post should be to the point, formatted into a numbered list if possible, broken up with short paragraphs, and contain a creative title with a catchy opening. The body should succinctly support your stance, and the closing should include a summation of your overall view on the topic. Including statistics can make your post more credible, as long as they’re accurate.
2. Tie It Into Current Events
Another way to get your blog post to go viral is to tie it into immediate and current events. If you’re the first one to latch onto a popular topic, your chances of crafting a viral post greatly increase.
3. Market It
Once you’ve crafted a post that you want to go viral, you’ve got to market it – a lot. Posting it on your Facebook and Twitter pages alone just won’t cut it. Consider getting involved in some of the lesser popular social media websites such as Pinterest and Google Plus. Share it on any forums you may belong to, and you add it to all the emails you send out via a service such as WiseStamp.
4. Take a Stance
If your blog post consists of a common list of things that most people already know about, it likely won’t go viral. Your best bet is to take a firm, unique stance on a particular topic and back it up with facts.
5. Make It In-Depth
Though you must be succinct, your posts must also be in-depth. That may seem counter-intuitive, but there is a difference. Understand that you don’t want to “fluff up” your article with unnecessary content just to make it longer – rather, you must make each word count.
6. Carefully Inject Humor
Jokes don’t always come off the same in an article as they do from a person’s mouth, so you’ve really got to be careful here. If not, your post could go viral for all the wrong reasons. If you can figure out a way to include some humorous narrative without offending anyone, you can improve the chances of success for your post.
Writing effective blog articles is definitely an art, and most people don’t conquer it overnight. It takes time and practice, but if you put your mind to it and follow the above steps, you never know, you might just find yourself with the next “Gangnam Style” post.
What ways can you think of to make a blog post go viral?