You know you have picked your advisors well when two of them are showcased for their expertise on the same day! First, Kris Jones shared his top five tips on SEO for small business with Search Engine Journal. Followed by Murray Newlands, who explained to the Huffington Post why he is an “alien of extraordinary ability.”
Kris Jones of ReferLocal, was interviewed on Search Engine Journal (ironically by Murray Newlands – but Silicon Valley is a very small world) for his insights on SEO strategies for small businesses. In the interview, Kris explained that Google is focusing on helping small businesses because they represent the biggest opportunity for growth for Google.
He also shared his top five tips on how small business can boost their local rankings:
Claim and verify your free business listing on Google+ Local.
Ask your most loyal and happy customers to write reviews about your business on Google+ Local, Yelp, and Citysearch; provide specific instructions on how to write a review online. Include your request in regular communications with customers (Email, mail, phone).
Make absolutely certain that your business name, address, and phone number are consistent across all citations on the Web, including your website, Google+ Local, Yahoo Local, etc.
Get listed in local directories beyond Google+ Local (i.e. Facebook Business Pages, Merchant Circle, GetListed, ReferLocal, Best of the Web Local, etc.).
Build links. Think local—see how many links you can get from websites local to you, such as your local newspaper, Chamber of Commerce, non-profit organizations (if you donate to charities ask for a link), and local community blogs.
Read the rest of the interview: http://www.searchenginejournal.com/how-to-improve-local-seo-with-kris-jones-of-referlocal/65143/
Murray Newlands, founder of The Mail, was interviewed by Huffington Post to tell his story of how he went from being your everyday Brit ( well, your sort of everyday Brit) to an “alien of extraordinary ability.” Newlands explains his entrepreneurial move to San Francisco, how he went about raising funds, and his journey to becoming a notable expert in his field.
Read the whole interview here: http://www.huffingtonpost.co.uk/james-mahon/british-digital-marketing_b_3520315.html