The Link Economy: What You Need to Know
Thursday, September 19th, 2013
The humble hyperlink — a staple of the Internet, the veritable “H” in “HTTP” — is ubiquitous yet often taken for granted. At least at first glance. However, upon closer inspection, we find the little old hyperlink holds profound economic power. In fact, the link is so powerful it is revolutionizing e-commerce, making a once highly inefficient marketplace dynamic by driving sales to retailers and increasing publisher earnings.
“I understand there are links, but where is the economy?” we hear you cry. The link economy has buyers (merchants, retailers, or advertisers) and sellers (such as publishers or affiliates), but this isn’t as straightforward as your local farmer’s market, where buyers and sellers can easily find each other and prices are clearly marked. The young link market is much more complex, fraught with friction.
So, we have produced a detailed yet easily digestible paper on the link economy designed to equip you, publishers, with all the necessary knowledge needed to navigate this new market. The guide establishes who are the key actors in the market, outlines how links actually earn, and enumerates the best-strategies for you to maximize your clicks and earnings per link.
Get your copy here!