Performance Marketing for Professionals
Monday, October 7th, 2013
One of our company advisors, Murray Newlands, has teamed up with another of our favorite internet entrepreneurs, John Rampton, to write ‘Performance Marketing for Professionals.’ This latest installment from the internet veterans details how to become a successful digital marketer. Including tips from becoming an affiliate, to setting up your own Google or Bing PPC campaigns, to creating an email campaign that’s too good to fail. ‘Performance Marketing for Professionals’ offers expert advice from industry leaders on topics such as content marketing, attribution, sending domain names, and all-things PR.
The book contains 14 chapters including a basic introduction, a road map, and detailed advice on how to best implement the book’s strategic suggestions.
We don’t want to give too much of the book away, but we do know it also features some guest advice from other internet gurus, including our very own CEO, Oliver Roup:
Content driven commerce, as suggested here, is a growing area of business, however, it’s a sector whose growth relies on good copy creation and an engaged audience. Building a sizable and loyal audience is the core challenge for content creators. So, my advice for all content makers is to one, find your niche and stick with it (this defines your brand), establish a direct relationship with your audience, and then consider monetization opportunities that enhance these.
To learn more about performance marketing and the best strategies to be successful – you can get hold of your very own copy of the book now.