Top tips for Blogging Moms (and Dads)
Tuesday, October 22nd, 2013
Jeannine Crooks, from Affiliate Window, has been involved in affiliate marketing since 1999 and is always happy to share what she has learnt from her experiences. She recently created the BloggyMoms.com group, Affiliate Marketing, dedicated to sharing tips on everything affiliation (I would strongly suggest you check this and the other groups out). As you can imagine, we were over the moon when she asked us to share some of our data and expertise for her BloggyCon 2013 talk, so we asked her to do the same for you – here is the top takeaways from the event.
One of the biggest lessons coming from BloggyCon 2013, a conference sponsored by BloggyMoms.com, is Moms know how to have fun!
The conference was held at Cedar Point in Sandusky, Ohio, the self-proclaimed “Best Amusement Park in the World.” Sessions ended early enough each day to enable everyone to go into the park and enjoy some of the dozens of rides there, including an unbelievable array of the biggest, fastest, highest, baddest roller coasters anywhere.
The opening keynote by Debba Haupert, creator of Girlfriendology.com, offered excellent suggestions to Moms about maintaining balance in their lives:
Find a creative outlet – take an art class, find a writer’s group, join a dance group. Choose something which will keep your creative juices flowing as an adult, not just a mom.
Find your “artist’s colony” – your tribe, those friends who understand you, encourage you and just let you be yourself.
If it’s not useful or beautiful, don’t have it in your house – don’t let useless items in your home suck up your energy because there are so many more useful ways to spend that precious resource.
An especially enjoyable session lead by event sponsor Honda shared ideas for pitching a sponsored post, including some surprises such as bloggers forgetting to specify what they are requesting! Special emphasis was placed on metrics including showing data when the program is complete, measuring the impact by the level of engagement, number and general attitude of comments on the post, and how the post was promoted.
One of the most enjoyable aspects of this gathering was the creativity of the attendees; business cards came attached to packets of seeds, with tiny handmade buttons, or sporting other assorted gifts. The attendees shared parenting suggestions, crafting ideas, and money-saving tips as often as blogging strategies. Just as many attended with their whole families as those who came solo, making the entire event quite a different and wonderful experience combining business and family, which is the reason so many of these ladies (and a few gentlemen) started blogging in the first place.