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We Heart NY: #AdtechNY 2013

We Heart NY: #AdtechNY 2013

This week a few of our team travelled over to NYC  to attend ad:techNY and what a great time we had.  We met publishers and merchants, made new friends, spoke to old friends, and learnt a lot.We kicked off the trip in style with a sold out party we co-hosted with the fantastic teams from Federated Media, Accordant Media and Integral Ad Science. They say pictures are worth a thousand words and I couldn’t agree more. Here are my top “5,000 words” of the night. (You can also check out more of the album here.)Accordant_110613_020Accordant_110613_217Accordant_110613_261Accordant_110613_204Accordant_110613_207We followed the evening with a great trip to the conference and expo floor. The talk of the conference was on content marketing and problems of scale. Although there is no answer to the problem yet, a lot of attention is being put on working out useful strategies and I am positive this is a conversation that will be developed and extended at ad:techSF in the spring.Whilst at the conference, our CEO, Oliver Roup, was interviewed by Mike Daly from Adotas and if a picture is worth a thousand words then a film is worth… definitely a watch. Here is Oliver summing up the talk around content marketing and our key learnings and takeaways from the event.Roll on ad:tech SF in March…Written by Lucy Bartlett, Marketing Manager 

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