After our last festive post on unconventional ways to monetize your blog we wanted to make sure the next blog would help any of you that had decided to try out some of the suggestions and those of you who were already using them in your monetization strategies. Jenny Stowemarket, who writes for www.WhoIsHostingThis.com, emphasizes the importance of understanding what is happening on your blog and knows what are the best conversion tracking tools available out there. We let her tell you more…
It seems you can find tools to do just about anything Internet-related these days. Plugins help you increase functionality on your site. WYSIWYG (What You See Is What You Get) editors help the developmentally challenged to build useful and aesthetically pleasing websites. And analytics tools provide valuable data to help website owners improve everything from their content placement to their sales tactics.
If you run an e-commerce site that sells numerous products, or even if you only provide free, downloadable resources on your site, conversion tracking tools can help you see what’s working. In other words, what’s causing people to buy or download? More importantly, those tools can help you discover what’s not working so you can adjust accordingly. Any kind of website that offers any kind of product is only successful if that site is gaining conversions.
What are conversions?
In the purest sense, conversions are sales. But there’s actually more to it than that. A conversion can also mean a site visitor taking a certain action. For example, say you’ve made a free e-book available on your site for download. You write copy explaining what the e-book is about, include a call to action (CTA), and a download button. Every time that copy convinces someone to click that button, it’s a conversion.
The great thing is, many conversion tracking tools are customizable so you can set them to track whatever it is you consider to be a conversion, whether it’s clicking a button or an outright sale. The key is to define what a conversion means to you, and set goals before you implement any conversion tracking tool. When you’re ready to proceed, it’s simply a matter of choosing the one that best fits your needs.
Aimed mostly at affiliate marketers, but still useful for other website owners, LinkTrackr offers four service tiers: Basic, Pro, Hyper, and Extreme. You’re able to upgrade or downgrade your plan at any time.
In addition to conversion tracking, LinkTrackr also offers features such as A/B split testing, external pixel tracking, viral marketing tools, and a custom domain. They offer a 30-day money-back guarantee, so you can try it out with no strings.
In addition to tracking your own conversions, Compete’s Conversion Tracker™ allows you to monitor competitors’ conversion metrics as well. Competitive analysis can be extremely valuable for any kind of business, so the ability to access actual competitor metrics is an excellent feature in any tool, but especially a conversion tracking tool.
If you know what’s working for your competitors, you can emulate their tactics to gain the same kind of success. Likewise, if they’re not doing quite as well as you are, you know you’re on the right track. You must contact the company to get information on pricing.
Focused on mobile apps, Hostt’s conversion tracking tool allows you to collect app install data, thereby measuring the effectiveness of your promotion campaigns. The tool provides information on where your customers are coming from, whether it’s online advertising or social media.
Its integrated cross-platform link also lets you see on what devices your app is being installed, provided your app is multi-platform compatible. Knowing which devices your customers are using allows you to customize your ad campaigns even further. Contact the company for details and pricing.
Aimed heavily at affiliate marketers, Improvely collects data not just from ad campaigns, but from landing pages as well so you can see exactly where your customers are coming from. It also shows you which keywords and referral links brought buyers to your site, which is important information for future ad campaigns and on-site content creation.
Improvely functions with any affiliate program that uses either tracking pixels or subid parameters. It also integrates with the major affiliate networks such as ShareASale, Commission Junction, and ClickBank, as well as many others. Packages include Freelancer, Startup, Small Agency, and Large Agency, and are priced accordingly. Improvely offers a 14-day free trial so you can see it in action before buying.
Integrated Conversion Tracking
It’s important to note that some advertising systems have conversion tracking built in. This is true of both Google AdWords and Facebook Ads. If you use either system to create ads, you’ll be able to use their internal analytics for conversion tracking, and performance measurement.
If your site doesn’t include an actual purchase option (if you sell services, for example), using AdWords or Facebook Ads can help you bring more traffic to your site, but you’ll still be able to gauge the effectiveness of your campaigns without having to pay for an additional, independent tool. Just make sure the internal tracking systems offer all the data you need to meet your goals.
Conversion tracking is essential to any kind of sales. If you don’t fully understand what’s working—and not working—you can’t adjust your methods. That also means you may be losing revenue. Invest in a conversion tracking tool, and you can use the data you collect to optimize your campaigns. It’s the difference between making a few lucky conversions and knocking it out of the park.