December ’13 Advertiser 50 Report

Friday, January 24th, 2014

The December EPC numbers are are in. Here are the highlights:

December 2013 Advertiser 50

  • GoPro not only holds onto its lead, but extends it.
  • Fashion continues to make a strong showing, buoyed by strong commission rates and average order value.
  • 20% of the top 50 are new to the rankings.
  • Huge climb in the EPC rankings by OtterBox, NastyGal, Net-A-Porter, Lenovo, and Harrods.
  • For many, December is cold (see the rise of WeathertechThe House), a season for gift giving (big jump for OtterBox, maker of the awesome iPhone cases), and a time for travel (see the notable increase from British Airways).

Don’t miss the full report for the entire 50.

 

Trackback

One Comment

Leave a Reply

* Required field