The December EPC numbers are are in. Here are the highlights:
- GoPro not only holds onto its lead, but extends it.
- Fashion continues to make a strong showing, buoyed by strong commission rates and average order value.
- 20% of the top 50 are new to the rankings.
- Huge climb in the EPC rankings by OtterBox, NastyGal, Net-A-Porter, Lenovo, and Harrods.
- For many, December is cold (see the rise of Weathertech, The House), a season for gift giving (big jump for OtterBox, maker of the awesome iPhone cases), and a time for travel (see the notable increase from British Airways).