We seem to always share things you should do when it comes to your blog, but for every “do” there is many a “don’t do” if you want to make your blog successful. Jessica Berger, @JezzDallas, iFabbo‘s* Content Developer, shares the top 5 mistakes we are all inclined to make and the top tips for what we should do instead to avoid future hiccups in our path to blogging greatness.
There is no one-size-fits-all recipe for the ultimate blogging success but there are most definitely a few mishaps every blogger should avoid in order to move in the right direction. Here are the 5 major mistakes that you can avoid to get the best out of your blog.
The top 5 blogging mistakes to avoid:
1. Stop wanting it all on the spot!
You already know, blogging success doesn’t come overnight. Growing an audience, creating meaningful content and keeping a consistent presence up does take time! Most bloggers aren’t even full-time bloggers yet they want 1000 followers within a week and get that sought-after sponsorship the day after tomorrow. It is as they say: Do what you love and the success will follow. Stop thinking too much about analytics, subscriber numbers or how to connect with those PR agencies.
Instead: Focus on your content! Create interesting and captivating content to drive traffic and genuine followers to subscribe. Once that happens, everything else will fall into place. Also things like tracking your analytics will feel much more rewarding and insightful if you take a look once a month instead of every day. That way you have more time to focus on your goals and specializing on your niche.
Tip: The fashion and beauty blogosphere is growing and you might feel pressure to keep up with everyone else. Don’t bother looking at other blogs and websites when it comes to numbers and sponsorships. All that matters is your personal goal, not what others have done. Find here more tips on how to deal with blogger jealousy.
2. Stop the blogging cluelessness!
You may have just started your blog or have been working at it for a couple of years, yet here you are still feeling as if you have no clue what you are doing. Again, there is no one-size-fits-all blogging tip that will get you on the right track. However, in today’s world there is no reason why you shouldn’t be informed about how to set up certain accounts and how to improve on your blogging skills.
Instead: Think before you blog. Take a moment to really elaborate on your blog. What is your blog about, what do you want your blog to represent, goals etc. Then, create a main outline of your schedule and connections. Think about setting up an editorial calendar, how to brand your blog or how to better your writing skills or how better time management could benefit your blogging routine.
Tip: Besides platforms like iFabbo, Google and Youtube, you have tons of useful how-to tutorials on all kinds of topics available. Photoshop basics or how to set up WordPress for SEO are no problem once you find the right one.
3. Stop the blog design madness!
Yes, you have all the right in the world to design your blog just the way you like it. However, if you look around how other blogs are designed and what their layout offers, you might discover some common denominators your blog is missing. Color overload, crazy pop-ups and zero navigation help are certainly not one of them.
Instead: It’s ok if you don’t want to create yet another black and white blog design but you might have noticed that a clear and easy to read blog attracts more readers and more importantly, keeps them around longer. Having to look for the mute button on your background music app, the comment section or your social media handles isn’t going to turn visitors into subscribers. Take a look at your blog with a fresh pair of eyes. What do you really need on your blog to showcase your personality and what is truly just distracting from your content? Create a concise, clear and easy to use space for users to enjoy and to remember.
4. Stop ignoring your subscribers!
What is it about popular bloggers and vloggers that made you fall in love with them and ultimately come back over and over? It’s most likely their likeability and their ability to interact with their audience! It’s hard enough to get people to comment on your site or to sign up for your newsletter, don’t let that go to waste by never commenting back and replying to questions or post suggestions.
Instead: Interaction is the number one key to keeping people interested and engaged. How long do you think people will leave a comment on your site before realizing you don’t read them or never reply, never leave a comment back on their blog? Appreciate the effort of someone else stopping by your site, taking the time to read your post and then to leave a message behind. Even a short reply such as a small “thanks” can go a long way. The more you interact the more people will remember you and will come back to your blog for more.
Tip: Engaging with your audience helps you understand your readers and lets you create even better content. Imagine knowing what your readers want before they even ask for it! Comments, emails or social media feedback will give you much insight on that.
5. Stop focusing solely on your blog!
Your blog is your baby, your little project that takes up a lot of time as is. You want to take photos on time and include the newest trends from this years fashion week before everyone else? That is completely understandable. However blogging these days is much more than just writing on your very own site. If you are focusing too much solely on your blog, you might lose touch with what is going on in the outside world. Don’t miss out on the possibilities other channels might have to offer.
Instead: Consider being more and more active on social media and guest posting on other blogs. Build your audience on a few channels other than your own blog and not only drive more traffic to your site but also establish yourself as an authority in your niche. Some people might just want to follow you on Twitter for quick updates, others prefer to follow you on Google+. Whatever the social platform of your choice is, work it consistently and efficiently.
Tip: Don’t just tweet about your newest shoe score but rather connect with other bloggers, companies and brands and show off that fashion knowledge or that beauty insider in you. Discover companies and people on a more personal level, connect on newer platforms before everyone else and you might just end up with that sponsorship after all.
*More info on iFabbo: Founded in 2010, iFabbo™ is a leading international organization for fashion and beauty bloggers and publishers. iFabbo focuses on quality, engaged and vocal influencers who are at the forefront of online publishing and content creation. iFabbo’s innovative product placement platform, The iFabbo SHOP, allows brands and technology companies to selectively seed their products to highly targeted influencers they want to reach. With thousands of quality members worldwide, iFabbo works with brand marketers, agencies and publishing partners to harness the power of social influencers through targeted, content-driven campaigns, events and conferences. Brands immediately garner a stronger online presence within the blogger community quickly and effectively, while members gain access to some of the most coveted beauty and fashion and technology items. In addition to iFabbo’s product placement platform, the organization is a premier education provider by introducing new and emerging technology, tools and resources to its members so they remain informed and up-to-date in ways to enhance and develop their publishing career. For more information on iFabbo visit www.ifabbo.com.