Community is War

Cross-posted from the new ForumCon blog. ForumCon is the only conference dedicated to the business of forums  and community management and will be held this year in San Francisco on June 19. Join us!


We were delighted to co-host SFCMGR last week and bring along two very special guest from the online community world, Lane Becker and Thor Muller, co-founders of Get Satisfaction. They brought down the house with their very honest and unique take on the business of communities, likening the experience not to the happy, smiley, fields of flowers often portrayed and rather to ideas of war and conflict. They shared their stories from their time in the community “trenches” including some of our most favorite nuggets of “wisdom”, which are all helpfully wrapped up in 140 character snippets – thanks to everyone who attended and tweeted:









And my most favorite nugget from the night, that you must(!!) go and check out.


SFCMGR is heading to Pinterest next month. I will make sure the most interesting insights are shared out live via @ForumCon and on the Facebook page. Please check back here a few days after for the round up of all the evening’s best findings!

Written by Lucy Bartlett, Marketing Manager



By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.