Today we are incredibly proud to announce the closing of $18 million in Series C financing. The round was led by RRE Ventures and existing investors Google Ventures, Emergence Capital, and First Round Capital are also participating. Additional investment comes from Correlation Ventures and Silicon Valley Bank. We are also very excited that Eric Wiesen, a General Partner with RRE Ventures, will join the VigLink Board of Directors. Eric brings deep experience in technology and business and an infectious passion for where we plan to take the business.
This new infusion of capital is a bet on VigLink — our team, our vision, and our technology. It backs our belief that content creators struggle to capture the true value of their influence. It’s no secret that traditional affiliate marketing vastly undervalues the role publishers play in driving commerce. Our investors understand this and they’ve seen that what we’re building dramatically increases publisher yield.
Looking forward, we aim to finance three areas of expansion:
- Publisher and network development
We plan to invest significantly in our publishers. That means more sales staff to reach out to new publishers and more account management staff to work with our existing publishers. It means businesses interested in working with VigLink will be very pleased to see extremely competitive terms.
- Advertiser tools
We also intend to build out our advertiser offerings – providing them more control and visibility into their targeting and performance.
- International expansion
We intend to finance aggressive international expansion, particularly into Europe and APAC where e-commerce and content publishing are thriving.
We’ve come a long way in the last few years. The VigLink Publisher Network is now more than 10 billion pageviews a month and represents a diverse cross-section of the Internet, from household media brands such as Elle, Road & Track, and CNET to independent bloggers, forum owners, and mobile apps. Over 35,000 advertisers work with VigLink to drive sales, including eBay, Amazon, Nike, Nordstrom, Hilton, and Best Buy. And we’re mapping all of this publisher supply to advertiser demand via the VigLink Exchange (VLX), the world’s first platform on which these site-to-site clicks are priced, bought, and sold.
Still, in many ways, this feels like the beginning. We’ve made it to base camp, and now it’s time to summit. We couldn’t be more excited.
For more information, please refer to our press release.
Posted by Oliver Roup, Founder and CEO