We have long stated our belief in the power of links on the web. We integrate them into the content of your site, promoting a seamless user experience for your readership and a revenue source for you. And now, Google has caught onto to the potential of this form of native advertising. For those of you who don’t know what Google Adwords is, they are the ads that appear next to your Google search results which drive traffic and revenue.
Dynamic sitelinks, the newest feature of Google Adwords, will still have the original link to the homepage of the website as it always has, but additionally have links to different pages of the site. Instead of offering potential customers one place to click, they’ll now have multiple opportunities. If this sounds familiar maybe our newest product, Spotlight, is ringing a bell! Google is already seeing success with this new technology, and we’re not surprised. With further advances and developments on the web there will be more of a push toward native advertising and using links to bring customers to your site. After all, did you know you’re more likely to get hit by lightening than click on an irrelevant banner ad?
Written by Hanna Fritzinger