Every six-months I attend the bi-annual Affiliate Summit Conference. It’s a great opportunity to meet others in the industry and learn recent trends in the native advertising ecosystem. Below are valuable insights I’ve gathered from industry experts to help you stay current with your native advertising efforts.
Keep Your Content Authentic
Creating quality content has always been paramount. The only way to retain visitors is to engage them, and to do that, they must be provided relatable content. Rae Hoffman of Sugarrae spoke about changes in Google Search and the implications they hold on the future of online publishers’ success. He concluded success can only be achieved if you produce honest, authentic, and well crafted content.
John Rampton, editor of SEJ, spoke to the influence of blogs in helping build your brand and online relationships. Your blog is the start stage of your sales funnel, and if it goes unnoticed, you cannot maintain or grow your online brand (nor drive traffic to monetize). Everything you put on the web should be of the same high quality your readers have come to expect.
Additionally, content is not limited to writing. Images and videos are common content outlets, and with them come the potential for additional monetization sources. However, if these new avenues do not follow the same stringent quality controls to which you hold your writing, they will harm rather than support your brand.
Carolyn Kmet successful mommy, food blogger and CMO of “all inclusive marketing” shared three guidelines to keep the quality of your content high, even when feeling uninspired. It’s critical to never lose your unique point of view that your audience depends on.
- Make sure you talk about “how you use” the items being discussed. Regardless of the item, be cautious to only speak to what you really know and can give your valued insight on.
- Never sell the trust of your readers for commissions. Trust takes years to build, but can be lost in an instant.
- Discuss pros and cons of situations in a subjective voice. By doing so, you legitimize your opinion and build trust with your readership.
ASE14 is far from over, and other significant topics will emerge. These are just the first to take prominence in audience discourse and reflect the “hot topics” present in our ecosystem.
Written by Lucy Bartlett