The changing seasons bring excellent topics for engaging content and sizable opportunities for earning. With each holiday comes this year’s “must-haves”, and audiences depend on publishers to guide them in their purchasing choices for these items. From pumpkin costumes, to stocking stuffers (even Santa needs a little help sometimes), your readers will depend on your content. The key to maximizing your earnings this holiday season is simple- plan ahead.Strategically timing posts and discussing relevant products will spike a reader’s interest, thus increasing revenue. If you post too early, readers won’t be ready to engage; too late and they’ve gone elsewhere for guidance and likely missed the shipping window. The cut-off dates for shipping vary depending where the reader is located, but it’s generally suggested that publishers post about two weeks before the big day to give readers sufficient time to receive their item. It’s never too early to start brainstorming variations of content to post around this year’s holidays… start today!Use our holiday calendar to ensure important dates are not forgotten, and remember to schedule your posts about these days sufficiently before-hand!