Mike Campbell Joins VigLink as Vice President of Product

We are excited to announce our newest addition to the executive team, Mike Campbell! Mike joins the VigLink executive team with more than a decade of digital marketing and advertising experience. He will lead the product team to update and expand VigLink products which offer publishers a powerful way to monetize their content and offer advertisers an effective marketing channel.

“I’m delighted to join Oliver and the rest of the VigLink team in their vision to make every link intelligent and valuable,” said Mike Campbell, V.P. of Product at VigLink. “VigLink’s strong publisher relationships, close merchant ties, and top-notch technology have made VigLink the leader in this space.”

Mike previously led product management at Twelvefold where he worked with the world’s largest brands, including Intel and Toyota, to help them build rich relationships with consumers online. He was also the V.P. of Product at LookSmart where he established mutually beneficial relationships between advertisers and publishers.

Mike holds a Bachelor’s of Arts degree in Economics from Harvard.

ABOUT VIGLINK

ABOUT VIGLINK

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.