Two weeks ago Oliver Roup, our founder and CEO, presented at the AM Days 2015 conference in San Francisco and discussed, “Content Driving Sales in a Cross-Device World.”
Affiliate Management Days (AM Days) is a leading conference for affiliate managers and marketers responsible for their company’s affiliate marketing strategy, management and operations. Oliver discussed how publishers and merchants can drive revenue across all digital platforms from desktop to mobile to social media.
In early 2014 internet usage on mobile devices surpassed desktop usage for the first time. Oliver shared a comScore report that found more than half of all time spent on a retailer’s website is done so from a mobile device. As the industry advances, it’s clear that marketers need to think mobile-first. However, reading content and shopping on mobile devices isn’t always an easy experience. Oliver shared the following best practices in order to take advantage of the increasing mobile audience:
- Mobile storefronts— ensure consumers have a user-friendly shopping experience on their mobile devices
- Mobile apps— both publishers and merchants are beginning to develop their own mobile apps because that’s where consumers are engaging with content
- Social media— Twitter, Instagram, YouTube Facebook and now Snapchat are important places to connect with consumers
- Monetized links in content— publishers can earn revenue from the merchants they share about and merchants can tap into this highly influential market
VigLink works to connect merchants and influencers with consumers for the best ecommerce experience.
Do you have any other tips to share? If so, let us know in the comments section below or tweet us @VigLink!