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Sovrn has acquired VigLink

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INSIDE VIGLINK: THE BLOG > Announcements, Uncategorized

VigLink Welcomes New Engineering and Sales Executives from eBay and Amazon

We are excited to announce two new additions to the VigLink team, Prakash Chandra and Craig McGlynn. Prakash joins the VigLink executive team as the VP of Engineering and will lead the company’s technology efforts. Craig has joined the VigLink team as Entrepreneur in Residence and will focus on corporate strategy and client success on both the merchant and publisher sides of the business.  Screen Shot 2015-09-11 at 9.25.19 AMChandra has over 19 years of experience in product development and software engineering. Most recently, he served as Director of Display Advertising at eBay developing technology that utilizes users’ shopping behaviors in order to optimize advertisers’ goals. Prakash’s previous experience includes the VP of Research & Engineering at 4INFO and the Sr. Director of AdLearn Technology at AOL.“I joined VigLink because I believe in their superior technology-centric approach to creating the most effective revenue generating opportunities for publishers. I am excited to join a very solid team and to help execute the vision,” said Prakash Chandra, VP of Engineering at VigLink. “I look forward to continuing to offer publishers the most advanced content monetization technology.”McGlynn brings experience working with both advertisers and publishers, having spent years at Amazon, most recently as the Head of Content Publishers for the Amazon Associates Program. Further, Craig has a long history in VP Sales and Ecommerce roles for companies in consumer electronics, software and fashion. “I have always appreciated VigLink’s dedication to their publishers, partners and technology,” said Craig McGlynn, Entrepreneur in Residence at VigLink. “My background working with both publishers and merchants allows me to offer a unique perspective on our strategy. As part of the team I look forward to helping to maintain VigLink’s position as the market leader in content monetization.”“I am thrilled to welcome both Craig and Prakash to the VigLink team as we continue to innovate and grow our publisher offerings,” said Oliver Roup, Founder and CEO of VigLink. “Prakash’s vast experience with the display ecosystem and Craig’s strong track record with publishers and advertisers offer instrumental perspective and leadership for the company.”These two critical hires enable VigLink to further its drive to connect enthusiasts from the content they trust to the products they love.

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