Holiday 2015: Create the Most Successful Gift Guides

Gift guides are a great way to build aesthetically pleasing, higher earning content during the holiday season. Especially when themed and targeted, gift guides showcase can showcase a wide variety of clickable links, influential visual content and informative product stories from various merchants.

Here are a few of our tips for making outstanding gift guides this year:

  1. Take the time to build strong graphics. While the style bloggers often have this down to a science, anyone can pull products onto a white background and display a beautifully curated image of various favorite items if they just take the time to do it. Remember: consistency is key with images. Choosing all white backgrounds makes being consistent easier, though it is possible to show impactful editorial images as long as there is some cohesion. Choose wisely and take the time to go through multiple drafts of the layout, image choices and overall look and feel until it’s perfect!

  2. Add context. Why do you love something? What makes it the perfect gift for a particular type of recipient? Have you personally given or received it in the past? Are there any additional fun facts about the item itself or about the merchant? A strong story will sell the product every time.
  3. Know the Holiday Season calendar and start early. With Halloween around the corner, your readers, advertisers and shoppers everywhere will refocus on the official opening of the Holiday Season: November 1. Have your content posted by specific dates and make sure that your gift ideas are all chosen to consider things that might be important to your readers: free shipping, ground shipping cut-offs, major events like Black Friday and Cyber Monday, and last minute gifting.

    Saturday October 31- Halloween
    Thursday November 26th – Thanksgiving
    Friday November 27th – Black Friday
    Saturday November 28th – Small Business Saturday (“Shop Small”)
    Monday November 30th – Cyber Monday
    Tuesday December 1st – #givingtuesday
    December 6-14th – Hanukkah
    Monday December 14th – Green Monday
    Monday December 14th – Last day for Ground Shipping!
    Friday December 25th – Christmas
    Saturday December 26th – Boxing Day
    January 1st – New Year’s Day
    January 1-15th New Year’s/ January Sales
  4. Think carefully through themes. Use as many opportunities as you can to post thoughtful, intentional gift guides which both stay on brand (yours) and promote products you would gift and love. Genuine endorsement alongside clever timing will make it easier for your audience to believe in and purchase the products you recommend. Additionally, all of these are themes that will search well so use your buzz words wisely and make sure any list you choose to curate is appropriate for your brand. These lists will be a great opportunity to connect with readers all year long! Here are some theme ideas:
By DateBest… Last Minute Gifts, Gift Cards, Gifts that Will Arrive before Christmas, Gifts for the New Year, Houseguest Thank You Gifts, Christmas Party Favors
By PersonGifts for… Moms, Dads, Sisters, Wives, Brothers, Husbands, Babies, Newlyweds, Best Girlfriend, Best Guy Friend, Bosses, Pets
By Area of InterestGifts for… Gadget Lovers, Cooks, Gardeners, Book Worms, Wine Enthusiasts, Design Enthusiasts, Fashion Lovers, Hipsters, Lovers of the Outdoors, People Obsessed with Dogs, Sneaker Lovers, Artists, Teachers
By MerchantBest Gifts from … [Enter your favorite stores here]
By Type of GiftBy… Fashion and Beauty categories, Electronics categories, Home and Garden Categories, Travel categories
By Unexpected CategorizationBest Gifts That Give Back, Uncommon Gifts, Hard to Find Gifts, Gifts You can Regift, Experience Gifts, “What Your ______ Really Wants for Christmas,” Best [decade or period of time] Themed Gifts
By Price pointBest Gifts Under $50, $100, $150 etc. (depending on your readership demographics)

For more ideas about the best gifts for your gift guides, the highest converting merchants to feature and other on point holiday information, check out our Holiday Trends infographic here.

 

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