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PMA Releases Affiliate Success Tips for Q4

PMA Releases Affiliate Success Tips for Q4

This morning the PMA (Performance Marketing Association) released its “12 Affiliate Strategies to Maximize Q4 Revenue” report. Here are a few highlights, though we hope you’ll read the full report and click through to some of the source content as well!

  • Q4 is the time to make money: “eMarketer forecasts that US retail sales in the months of November and December 2015 will increase 5.7% year over year, reaching $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year—and the highest since the 6.3% rise in 2011.”
  • Shopping online will only continue to own share of wallet this year: “More than 126 million Americans plan to shop online on Cyber Monday. Nearly 85 percent will use a computer at home, and one in five plan to use a mobile device to shop.”
  • Optimize for mobile! Really! “Among the 72 percent who will use smartphones for holiday shopping, 58 percent will use the device for finding store locations and 52 percent will use it to check prices.”
  • Make your content sharable and additive: “Pinterest says people are already searching for and Pinning creative gift sets and stocking stuffers…47 percent of Pinterest users start their holiday shopping before Thanksgiving (compared to 39 percent of the population overall).”

We have been busy compiling a lot VigLink data to make your holiday season as successful as possible.To see more about products that have been trending on Viglink’s Network, check out our infographic here.To learn about VigLink’s keys for Holiday Success in 2015 based on our 2014 data, read our white paper here.Lastly, check out our tips from the Most Successful Posts of 2014! 

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Holiday Resource Center,Industry News,Publisher Resources,Publishers