Customer Success Series: The Hunt

The Hunt launched in 2013 to much fanfare: the platform literally is the solution for the oft asked “I love that dress I saw on that Instagram/ Pin/Post/Person-on-the-street but don’t know where to find it.” Cue a community of people that goes on hundreds of thousands of these “hunts” so the dress can be found. Amazing, useful and hugely successful according to the Hunt’s millions of users. “It’s basically magic” says one of the users in the video below.

“Most of The Hunt userbase engages on our native mobile apps, creating user-generated recommendations for style and shopping. Viglink provides us with a native monetization solution that doesn’t disrupt the user experience.” – Sara Brooks, The Hunt

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By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.