INSIDE VIGLINK: TRENDS & INSIGHTS- FEBRUARY 16TH-29TH

What were the top converting merchants?

There’s no doubt that Valentine’s Day is the single largest driver of e-commerce during February. However, retailers found another holiday to celebrate…one that only happens every four years. You guessed it, Leap Year sales! Many brands were hosting promotions such as “29% off your entire purchase” to celebrate the extra day this year. Many of the brands listed above engaged in promotions lifting their conversion rate.

Did you know that the main reason consumers abandon items in their shopping cart is the total being more than they expected, but that 54% of shoppers will purchase them if they are offered at a lower price? This why it’s so important for publishers to stay up to date on current promotions, and why we publish these promotions every Monday morning on our blog. Be sure to keep an eye out for them to help your readers convert at a higher rate!
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ABOUT VIGLINK

ABOUT VIGLINK

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.