MERCHANT EXPLORER VIDEO: How are commission rates calculated?

In this video, we explain how commission rates are calculated in VigLink’s Merchant Explorer.  Depending on which merchant you are looking at, you might see commission rates reported a few different ways. We take a deeper dive into CPC (cost-per-click) and CPA (cost-per-acquisition) rates. See more tips outlined below!

Keep in mind these points regarding CPC rates:

  • When taking a look at CPC rates you will see that only a small portion are listed as a cent value. This means we’ve secured this rate on all eligible clicks from a given merchant.
  • We are unable to disclose CPC rates for any merchant that we do not have a negotiated flat rate with.  This is due to the fact that the rates fluctuate frequently at the discretion of the merchant.  
  • Commission rates will be displayed as “Not Listed” for any merchant without a negotiated CPC or manually entered CPA rate.

Keep in mind these points regarding CPA rates:

  • Some rates will show up as blended rates.  These are the rates with a tilde in front of them. Blended rates are automated based on our sale data for a given merchant meaning that they are updated more accurately and quickly than ever before.
  • We do not show all CPA rates as blended. Sometimes you will see multiple rates for a given merchant. This means that they have not yet been changed from the previous format of being entered manually and are not yet displaying a blended rate.
  • Some merchants do not have any CPA rate displayed… even though they are currently paying a commission on sales. This means that there hasn’t been a rate manually entered and that there is no blended rate for that merchant at this time.

We hope you watch the video for a step-by-step walkthrough of how commission rates are calculated!



By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.