What We’re Reading, March 30th 2016

What’s newsworthy at VigLink this week? Funny you should ask. In this ongoing series, we give our $0.02 on the best the world of internet writing has to offer. Ranging from the most interesting, to the deeply scientific, to pop culture winningest to the simply absurd, we pull together articles of interest to inspire us all to read (and write) outside our normal subject matter.

Herewith, what we’re reading:

  1. This one’s for the millennials, in pretty much every feasible way: from the content itself to the author crediting her ad firm for letting her film in the office, and most especially the videos, get your daily dose of millennial ingenuity here.
  2. Is Soylent still soylent if it actually tastes good and we like it? ‘Tis the question as Fast Company examines the Soylent 2.0 revolution currently happening. Our big ask: what will the haters say when they can no longer really hate? Don’t worry, this article comes complete with a mention of a 22 year old “marketing executive” so at least there are still things about which to complain.
  3. NPR covered tips for Tinder this morning. While the very fact that this happened is impressive enough for us to cover it here, we also thought we might pass along some of NPR’s (data driven!) tips: go for “expansiveness” in your photos (think Amy Cuddy’s power pose), but do not “overexpand” (manspreading gets the mention here). Apparently alphas are in high demand but not many photos convey an alpha nature. Expand on, friends.
  4. We revisited Simon Sinek’s “How Great leaders Inspire Action” recently while cruising around on TED. Sinek’s Golden Circle talk has become one of TED’s most viewed talks ever. As Sinek so aptly points out: if Apple were like everyone else, they might say “we make great computers. They’re beautifully designed, simple to use and user friendly. Want to buy one?” Meh. Sinek then goes on to illuminate us about what Apple instead says when the message is more like: “Everything we do, we believe in challenging the status quo. We believe in thinking differently. They way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers.” In summary, “people don’t buy what you do, they buy why you do it. The goal is to do business with people who believe what you believe.” 10/10 recommend this video for everyone, but especially those looking to rally the troops.
  5. Shout out to The Cut for helping us understand what on earth the cool tweens are saying these days.
  6. Climate change is real… so of course cruise ships are taking advantage. Next August, the Crystal Serenity (a name we wouldn’t exactly say is better than Boaty McBoatface) will set sail from Seward, Alaska, and transiting the Bering Strait and Northwest Passage, before docking in New York City 32 days later. 1700 passengers paying anywhere from $22-120k will make the maiden voyage, which is already making the Coast Guard and other search and rescue operations nervous. Just 17 ships travelled through the Northwest Passage last year, and the Crystal Serenity will be by far the largest to ever make the attempt. It will be totally fine though, guys, because the ship will have an ice breaker escort boat, replete with two helicopters and other rescue equipment which they hope won’t be needed. Perhaps a boon for the cruise ships, the weather is taking a toll on just about every other economy in the far North. A very worthwhile read for those of us still trying to live out The Revenant and worrying we simply will be unable to do so. Jokes aside, the fishery statistics in this article are uncomfortable at best, alongside a healthy dose of other huge changes for a region that isn’t exactly hoping for them.
  7. How old are you according the data known about your name? See what Nate Silver has to say about it here, and contemplate why the name Blanche could have possibly gone out of recent style.
  8. Last, but not least, and submitted without comment: real unicorns.

 

Back with more in a couple of weeks!

 

blog-CTA-v2-1 (1)

 

ABOUT VIGLINK

ABOUT VIGLINK

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.