Our Network Quality team looks at every new campaign publishers create to determine if it is compliant with our terms and our merchant partners’ terms. Merchants, for their part, want to know that the traffic they are being sent is high quality, and that they are partnered with publishers that will be credible brand ambassadors.
It follows, then, that one of the questions we receive almost daily from new publishers is: “Has my account been approved?” And if the answer is—as it is on occasion—“no,” what can you change if you hope to be approved in the future?
To help address the latter question, here are a series of questions our NQ team considers during the approval process:
- Is the campaign (site, app, social media handle, etc.) live?
Our NQ manager Cody Pape says it is better to launch your campaign before focusing on your monetization strategy. “It’s difficult for us to evaluate if your promotional methods are compliant with our terms if we can’t see them,” says Pape.
So what can you do if you are still testing and want to be approved? Send any of the following to email@example.com:
- Dev site login
Otherwise, if your campaign’s not approved pre-launch, simply reach out to us again once it has launched. We’ll be happy to take another look!
- What are the campaign’s primary sources of traffic?
Publishers who have strong organic search to their sites and/or generate traffic from social media have a high chance of being approved for VigLink. In contrast, publishers whose traffic originates from low-quality traffic exchanges or paid search are less likely to be approved.
Take the time to establish a community of users. For more on this, see our recent post on driving up engagement and conversions.
- Is the campaign’s content current?
Having a frequently-updated campaign is also in the “plus” column! Both your users and merchants want a smooth shopping experience leading to relevant promotions and products.
Also keep in mind that our Dashboard data aids publishers in knowing which merchants to link out to, which weeks were up and down in terms of clicks and/or revenue—and this information is most useful for active campaigns.
- Is the campaign’s content original?
As you consider setting up a campaign, be mindful that the type of site you start matters. Pape shares that “we see a lot of coupon sites, so we’re more selective around approving them—especially if they are brand new.”
Original, editorial content increases your chances of approval. Syndicating content from other sources isn’t a deal-breaker, but you are more likely to win over merchants, and subsequently earn, with original material.
Any new app or social media publisher who, by default, is using Anywhere to affiliate links should write firstname.lastname@example.org to share their app name/location or social media handles, respectively. Transparency always bolsters chances of approval!
In a few weeks, we’ll circle back to approval: our Merchant and Network Quality teams will share additional words of wisdom on how to increase your chances of being approved by restricted merchants. Stay tuned!