When curating content that drives purchase intent it’s imperative to keep your audience in mind. Your readers come to your site consistently because of the wonderful content you produce, so tying in product mentions that they will appreciate is important. That said, it’s also beneficial to understand what is trending. For example, it’s the end of the school year, therefore, people are in the market to buy teacher appreciation gifts. Another example is the NBA playoffs are currently going on which explains the uptick in sales of Curry Basketball Shoes. Even if these two examples wouldn’t resonate with your audience, be sure to understand what is current and important to them. Incorporate those items into your content into order to maximize the sales you drive.