Get Social with VigLink Anywhere: Introduction

If you’ve joined VigLink recently, we want to make sure you’re taking full advantage of the product suite we offer. You may have already added the VigLink JavaScript snippet to your website, but did you know you can use VigLink Anywhere to create one-off affiliate links you can use—as the name indicates—anywhere?

This is particularly important if you have, or plan to have, social media handles to promote content, merchants, and/or products in order to grow engagement and readership. VigLink Anywhere is VigLink’s social solution, which is why we’re starting a multi-part series taking a closer look at the social platforms you can start using VigLink Anywhere on today!

In case you’ve never used VigLink Anywhere, the pitch is this: you can’t install the JavaScript everywhere you’d like to monetize content (tweets, posts, email campaigns, etc) since it requires editing HTML; to address this limitation, VigLink developed a link wrapping tool in 2012 for easy, straightforward sharing of affiliated URLs.

From your Publisher Dashboard, click the Anywhere tab. From this page, there are only three things to be mindful of:

anywhere

  1. In the “Enter a URL” field, paste a regular merchant URL that you want VigLink Anywhere to affiliate. By regular we mean unaffiliated URLs, like this Macy’s link to a Fossil Piper Leather Small Crossbody bag:

    http://www1.macys.com/shop/product/fossil-piper-leather-small-crossbody?ID=2913335

    Click the orange “Build” button and voila(!): your link’s changed to a redirect with your unique API key:

    http://redirect.viglink.com?key=5d234b87b690d5f9b7a4672f4348dd8e&u=http%3A%2F%2Fwww1.macys.com%2Fshop%2Fproduct%2Ffossil-piper-leather-small-crossbody%3FID%3D2913335

    Keep in mind that this example uses one of our master account’s API keys; you should use the unique API key generated when you created your campaign so that all clicks and revenue correctly track to your Publisher Dashboard. 
  2. Since the new VigLink Anywhere link is fairly long for social media (you want to keep things clean and succinct for your readers!) you can automatically shorten these links by checking the “Shorten with Bit.ly” checkbox and re-clicking the orange “Build” button:

    http://bit.ly/2auCo2O

    Note that you should always wrap your merchant link in a VigLink Anywhere redirect first before shortening it with a link shortener. 
  3. For added convenience, drag the VigLink Bookmarklet badge to the bookmarks bar on the browser of your choice. Using the Bookmarklet, you can create an Anywhere link with one click—without needing to navigate away from the merchant page you’re browsing! See a great item you’re itching to share with your readers? Click the Bookmarklet on the product page you’re on, click “Copy to Clipboard,” and you’re ready to post! One, two, done!Screen Shot 2016-07-28 at 5.50.59 PM

    Keep in mind you can shorten via Bit.ly straight from the Bookmarklet and optionally post your newly-created VigLink Anywhere link to Twitter or Facebook.

Now that you know how to get started with VigLink Anywhere, future posts will take a look at these links in the wild on platforms like Twitter, Facebook, Instagram, Tumblr, and (woohoo! they’re back!) Pinterest!

As always, if you’re visually-inclined, we have a video walkthrough of our three main products—including Anywhere—so please check it out!

ABOUT VIGLINK

ABOUT VIGLINK

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.