In this week’s Trends & Insights, we’re taking a look at the link text that received the most clicks from users across our network! In general, the link text should always be clear, communicate value, and convey urgency. As such, old standbys like “click here” or “read more” still earned their place on this list. However, July 2016 had a crystal clear trend: the phenomenon that is Pokemon Go meant that not only that term, specifically, saw an uptick, but that Apple and app-related terms also shot to the top of the list. The fire hasn’t died out: jump on this and other trends while they’re hot, dominating headlines and online chatter. Keep an eye on news outlets so that you always have a sense of what’s relevant moment by moment in pop culture. Your readers will be more likely to click so they, too, can keep informed and on-trend!