Last month, Instagram surpassed 500 billion monthly users, and its headline-worthy growth is a great reminder of the global reach publishers can have on social media. So let’s get started!
As a first step, review our guide on VigLink Anywhere basics. From your mobile device, log in to viglink.com from the browser of your choice. Then click the hamburger button to access a drop-down menu; from there, click on the “Anywhere” link.
Paste your merchant link into the “Enter a URL” field. In this case, we’re going to paste a link to Sephora:
Click on the orange “Build” button and your link’s changed to a redirect with your unique API key:
Since we’re posting on social media, we’re going to shorten the redirect to a Bit.ly link:
Next, log in to your Instagram account. When you post an image, you can add the URL to your caption — but keep in mind that Instagram doesn’t turn URLs into hyperlinks from the caption.
The better option — and what Insta pros do — is alert their followers that they’ve posted a link in their Instagram bio. Links in Instagram bios do turn into hyperlinks, and will lead your followers to the merchant destination.