We all wish life could be just a little bit simpler at times. From software and tools to improve your work to general productivity tips, we’re opening up the vault and sharing some of our best life hacks with you. Some are helpful little reminders, some are big concepts to learn more about, but they’re all meant to get those wheels turning and the light bulbs popping to help optimize your business. Together we can all become more efficient and well-rounded content marketers so go forth and produce!
Content encompasses every single message you put out into the world. And a big part of that? Your social media channels. Scheduling is everything because you want to push communications out when your audience has the greatest chance to engage and interact. So what is the best time to post? Unfortunately, it’s not that straightforward — it’s different for everyone depending on your industry, location and time zone. Testing is key. On Instagram, if you have a business profile, Tools will show you the optimal time to post, whereas, on Facebook, Insights will identify your best performing posts so you can start to do a bit of detective work to spot trends.