Two of the biggest holidays are just around the corner. Nope, we’re not talking about Thanksgiving and Christmas. We’re talking about Black Friday and Cyber Monday — the biggest days of the year for e-commerce. According to Ve, consumers spent $5.8 billion dollars on Black Friday and Cyber Monday in 2015 alone. Over $3 billion of that went toward Cyber Monday sales, and it’s only expected to increase this year. In order to help you maximize your earning potential this weekend, we’ve created a quick “To Do” list to ensure your pockets are as padded as your stomach feels post-turkey feast.
- Know the difference
Although both holidays can have a huge impact on sales, there are a few key demographic differences. First, because Black Friday has been around longer, those deals tend to draw more customers to physical locations. Cyber Monday, on the other hand, gives customers more flexibility with deals just a click away. Unsurprisingly, Black Friday shoppers tend to be younger, like millennials, while Cyber Monday shoppers skew older, and typically is a family affair. Both types of shoppers do their homework by scouring the web and social media for the best deals ahead of the big day.
- Make it easy
Since customers are proactively looking for deals, they rely on you to make it easy for them to spot the savings amongst every other store’s offerings. It’s your job to ensure the product(s) you want to highlight are prominent and featured across multiple channels. This is the time to create unique landing pages (for easy tracking) and to use paid advertisements to draw customers from multiple sources. Don’t forget to feature your best products and deals in different blog posts. Some examples of great content would to create gift guides for him, her and the kids.
- Dot the i’s and cross the t’s
Before the big shopping day arrives, look at your website not as a business or owner, but as a potential customer. Are your advertisements prominent? Is your content accessible? Is it easy to navigate? Can your website handle all those clicks? And, most importantly, does it look good on mobile, too?
- Sharing is caring
While you may be focused on optimizing your website, that’s not the only place your customers are. Make sure your social media strategy reflects the content you want your customers to see. Facebook ads and email alerts can create a sense of urgency, while blog posts with Pinterest graphics make for click-friendly, shareable links.
- Stay in the loop
Be on the lookout for the VigLink email in your inbox this Black Friday at 3 am CST. It’ll include a comprehensive list of promotions featuring the best commission rates. Not signed up for our newsletter? Click here.