Although it might not seem like it, time is on your side this holiday season. With less than two weeks until Christmas, now is the perfect opportunity to reach out to readers that provide shipping as a service. As a publisher, you can be the voice of reason to provide relevant content connecting merchants with customers that are in the last-minute gift scramble.Aside from mentioning standard shipping deadlines, make sure your content includes holiday shopping tips and suggested gift guides. Here are a few tried and true examples for creating killer seasonal posts:
- Do the research on the little things busy customers may overlook. We’re talking about the secret deals, coupons, and options that come with holiday shopping. Explore in-store pickup availability and give a shout-out to local readership with boutiques in your own neighborhood.
- Give your readers plenty of options in a series of targeted gift guide posts. Don’t forget to mention gift cards, or provide links directly to products.
- Share a list of standard shipping dates as well as last minute shopping solutions with your readers. This listing should include links to shipping help centers, coupons, and package tracking services. If it’s not too late, don’t forget to mention Free Shipping Day, which falls on Sunday, December 18 this year.
In fact, we’ve already completed one of those steps for you! Consider this our holiday gift to you. All you have to do is share it with your readers.A quick look at merchants that are great for last-minute purchases:Amazon – Score the best gadgets and get them in time for Christmas Day.Etsy – Like unique, handmade gifts? Etsy has tons of options from boutique artisans.Pronto.com – A place to search all the best stores and deals in one place, Pronto is like the Google of online shopping.Glossier – Every family has at least one make-up guru. Glossier offers top of the line make-up and skincare products. This holiday season, it’s offering free shipping on purchases over $60 with guaranteed delivery before Christmas Eve.Gift Card Granny – When it’s all said and done, gift cards never go out of style. At Gift Card Granny, you can nab the best deals on gift cards from major retailers so everyone can go home happy this holiday season.Now that they’ve found the perfect gift, it’s time to make sure it gets there on time! The following dates will ensure packages and other holiday goodies are delivered before Christmas Day:US Post Office Holiday Shipping DeadlinesDec. 15: Deadline for USPS Retail Ground (Standard Parcel Post)Dec. 20: Deadline for First-Class MailDec. 21: Deadline for Priority MailDec. 23: Deadline for Priority Express MailUSPS Package TrackingUSPS Tips to Avoid Shipping GlitchesUPS Holiday Shipping DeadlinesDec. 19: Deadline for 3-Day SelectDec. 21: Deadline for 2nd Day AirDec. 23: Deadline for Next Day AirUPS My Choice TrackingUPS Holiday Help CenterFedEx Holiday Shipping DeadlinesDec. 16: Deadline for Home Delivery and Ground DeliveryDec. 19: Deadline for Express SaverDec. 21: Deadline for 2-Day and 2-Day A.M.Dec. 22: Deadline for Standard Overnight, Priority Overnight, and First OvernightFedEx Shipping CouponsFedEx TrackingFedEx Holiday Help CenterAmazon Holiday Shipping DeadlinesDec: 16: Deadline for Free ShippingDec. 19: Deadline for Standard ShippingDec. 22: Deadline for Two-Day Shipping (still free with Prime)Dec. 23: Deadline for One-Day ShippingDec. 24 at 9:30A.M.: Deadline for Same-Day Delivery in select citiesDec. 24 at 9:45 P.M.: Deadline for Two-Hour Delivery in select citiesAmazon Tracking