52 TIPS: #47 A/B test everything.

We all wish life could be just a little bit simpler at times. From software and tools to improve your work to general productivity tips, we’re opening up the vault and sharing some of our best life hacks with you. Some are helpful little reminders, some are big concepts to learn more about, but they’re all meant to get those wheels turning and the light bulbs popping to help optimize your business. Together we can all become more efficient and well-rounded content marketers so go forth and produce! 

Optimizely is one of the greatest tools on the Internet. With a click of a button, you can change text, colors, and even layouts to create multiple variations of your website. Each version will be shown to a random sample of visitors and based on criteria and metrics you set, you can statistically determine what version of your page performs best. It takes all the guesswork out of web design so you are using analytics to make decisions, not assumptions. Because you know what they say about assumptions…

Additional Resources:

https://www.optimizely.com/

https://www.optimizely.com/resources/multivariate-test-vs-ab-test/

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ABOUT VIGLINK

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