52 TIPS: #48 Get to know your industry influencers.

We all wish life could be just a little bit simpler at times. From software and tools to improve your work to general productivity tips, we’re opening up the vault and sharing some of our best life hacks with you. Some are helpful little reminders, some are big concepts to learn more about, but they’re all meant to get those wheels turning and the light bulbs popping to help optimize your business. Together we can all become more efficient and well-rounded content marketers so go forth and produce!

Influencers are one of the hottest buzzwords in marketing. According to Nielsen,“92 percent of consumers trust recommendations from other people—even if they don’t know them personally—over promotional content that comes directly from brands.” Within your niche, research a list of all the heavy hitters in the industry and start developing relationships with them.  

Thanks to social media, the barriers to entry are almost non-existent, which makes it easy to engage with just about anyone (Kim Kardashian excluded). Genuinely compliment their content and ask interesting questions via twitter or the comments section of their blog. Start a dialogue. Once they see you engaging regularly, they just may take an interest in your work and remember you. It’s the principle of, “You scratch my back I’ll scratch yours.”

Additional Resources:

http://www.readypulse.com/the-growth-of-social-influencer-marketing/

http://www.convinceandconvert.com/convince-and-convert-podcast/the-shocking-roi-of-influencer-marketing/

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