Breaking It Down: The Anatomy of a Winning Post

So you want to share compelling content, but you don’t know where to start. It’s a common struggle publishers have and one of the reasons we decided to revive a series called Anatomy of a Winning Post. We’ll break down the elements of a good post into four simple steps, show you some examples, and help you produce content both you and your readers will love. Ready? Here goes:

Engage: A winning post starts simply enough: with colors. A bright photo combined with a sleek font can easily catch the eye. Be selective though as you want to make sure the photo, font, and even the color are used with purpose and reinforce your subject matter. A useful tip for photos: If your subject’s head is turned, put the headline or additional photos in the line of sight. The eye will naturally follow the subject’s supposed interest.

Keep It Simple: Now that you have your reader’s attention, it’s up to you to hook them. Short and sweet seals the deal. In fact, for web content (and reader engagement), a post is best left between 250-300 words. If it starts getting too lengthy, it’s better delivered in a series or installments or at least broken up into digestible chunks with captivating images.

Give ‘Em What They Want: Your readers came for a solution, so give them it right away. State your claim right in the opening paragraph or heading. From there, your article should offer options to back up the claim or further details to prove your point.

Lucky Number Three: The idea here is that each post, especially for online content, has at least three main headings, bullet points, or thoughts. Not only will it help the writer keep his or her thoughts organized, but it will keep your topic succinct and keep the reader engaged.

ABOUT VIGLINK

ABOUT VIGLINK

By identifying commercial products mentioned within a publisher’s content, VigLink automatically invigorates those terms by transforming them into revenue generating hyperlinks whose destinations are determined in real-time, advertiser-bid auctions.