52 TIPS: #52 Pay to play.

We all wish life could be just a little bit simpler at times. From software and tools to improve your work to general productivity tips, we’re opening up the vault and sharing some of our best life hacks with you. Some are helpful little reminders, some are big concepts to learn more about, but they’re all meant to get those wheels turning and the light bulbs popping to help optimize your business. Together we can all become more efficient and well-rounded content marketers so go forth and produce!

Unfortunately, with all the algorithm changes, Facebook and Instagram are really making it harder for brands to get their message out to consumers. Give each post a few days to see how well it does organically because Facebook will notify you of posts doing above average. While you don’t need to pay to promote every single piece of content you produce, it doesn’t hurt to give your best-performing pieces a little boost.    

To be clear, boosting a post is not the same thing as running a Facebook ad. Boosting simply lets you pay as little as $5-10 to expose your content to a broader audience either who are already your fans, friends of fans or a custom group. Budget a few dollars a week to test who you’re targeting. It’s a great way to get a huge ROI for a little investment.

Additional Resources:

http://www.undullify.com/cracking-code-boost-facebook-post/

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