Community is War

March 4, 2014

Cross-posted from the new ForumCon blog. ForumCon is the only conference dedicated to the business of forums  and community management and will be held this year in San Francisco on June 19. Join us!


We were delighted to co-host SFCMGR last week and bring along two very special guest from the online community world, Lane Becker and Thor Muller, co-founders of Get Satisfaction. They brought down the house with their very honest and unique take on the business of communities, likening the experience not to the happy, smiley, fields of flowers often portrayed and rather to ideas of war and conflict. They shared their stories from their time in the community “trenches” including some of our most favorite nuggets of “wisdom”, which are all helpfully wrapped up in 140 character snippets – thanks to everyone who attended and tweeted:









And my most favorite nugget from the night, that you must(!!) go and check out.


SFCMGR is heading to Pinterest next month. I will make sure the most interesting insights are shared out live via @ForumCon and on the Facebook page. Please check back here a few days after for the round up of all the evening’s best findings!

Written by Lucy Bartlett, Marketing Manager

T – 2 days to CMX Summit 2014

February 4, 2014


The first CMX Summit is taking place this Thursday, February 6th, and I am excited to say I will be going.  I will be reporting live from the event via our facebook and twitter. If you were still on the fence about joining, let me tell you why I am attending. I mean beyond the our amazing and exclusive 25% off discount we have to share! To snag yourself this special discount just follow this link and type in forumcon25. Tickets are quickly selling out, so act fast to secure your seat.

Onto the real reasons why I am attending – CMX Summit is a new conference, which is focused entirely on community building. This year CMX is bringing together unique perspectives from fields and companies like psychology, behavioral analysis, habit analysis, Apple, Lyft, AirBnB, Facebook, 500 Startups and more. I have been promised in the audience will be the industry’s leading community professionals and startup founders, who will be sharing their best tips on how to build, scale, and sustain healthy communities.

This will be a great day of learning in the long wait to this year’s ForumCon and I can’t wait to share some of the top forum and online community tips I learn on the day.

Watch this space forum owners and community managers! Expert knowledge from those in the know on way!

Written by Lucy Bartlett, Marketing Manager


Join us at Affiliate Management Days & Save $600!

January 31, 2014

Thanks to our friends at Affiliate Management Days we are excited to share a superb discount for their up and coming San Francisco conference, March 19th – 20th. Use the code VLNK15 to get a very special 15% discount, saving you around $600 (!!) for the full conference.

Our very own CEO and founder, Oliver Roup, will be attending and speaking on the topic of “Mobile Affiliate Marketing: Why it is not Reaching its Full Potential.”

If you are not familiar with Affiliate Management Days (AM Days) it is the must attend event for any affiliate managers who are responsible for their company’s affiliate marketing strategy, management and operations. Whether you have an existing affiliate program or you are creating a new initiative, AMDays offers you the most valuable insight into how other online retailers are successfully implementing and managing their affiliate programs.

AM Days covers a vast range of topics including:

  •  Affiliate program set up
  •  Affiliate recruitment techniques
  •  Communication with affiliates
  •  Affiliate marketing fraud
  •  Role of affiliate network(s)
  •  Affiliate automation tools
  •  Landing page & conversion optimization
  •  Compliance policing & enforcement
  •  Legislative issues & challenges
  •  Innovations in affiliate marketing
  •  Tracking & multi-touchpoint attribution
  •  M-commerce in affiliate marketing

AM Days is the place for affiliate marketing teams and executives to come together and share case studies, insights and the latest tools and techniques to effectively and successfully manage their affiliate programs.

Make sure you get the best bargain possible by registering TODAY, before the early bird ticket price runs out.


Jeff Atwood Takes to the Stage to Talk Communities

January 29, 2014

Jeff Atwood’s in the house! We are delighted to announce that tomorrow we are sponsoring and co-producing this month’s #SFCMGR meetup. We have started the year in true style, having the one and only Jeff Atwood take to the stage to talk about forums and online communities.

Jeff Atwood is the serial entrepreneur and all round geek guru behind the programming blog, Coding Horror, and he is the co-founder of the question-and-answer website Stack Overflow and the Stack Exchange Network. His latest venture has taken him further into the world of online communities, where he has started an open source next-generation discussion platform called Discourse.

Discourse was developed due to Jeff’s (and others) dismay that forum technology had not evolved since the early 1990s.

He was our keynote speaker at last year’s ForumCon, where he wowed the crowds with his talk titled “Forums Are Dead, Long Live Forums.”

To build excitement for tomorrow, here is his thought provoking talk about the future of forums and communities:

We just can’t wait to hear about all the latest developments and what’s in store for the future of online communities.

To join us tomorrow, just RSVP here and head to the Twilio HQs (645 Harrison St. 3rd Floor, San Francisco, CA), at 6.30pm tomorrow. Oh, and there will be free pizza and beer. What more could you ever want!

Written by Lucy Bartlett, Marketing Manager 

#ASW14: Our Highlights!

January 17, 2014


We are back in sunny San Francisco after our #ASW14 outing to Las Vegas. It was as fantastic as ever and we had a jam packed three days of meeting old and new affiliate friends.

We can’t possibly cover all that happened over the three days, but here are a few of our highlights.

We kicked off on Sunday with the meet market. We met a lot of great people, but no one was better dressed that our friends from Zeef.


Our very own CEO, Oliver Roup, carried on our fantastic Sunday with his captivating solo presentation on on ‘The Link Economy: Exploring the Economic Power of Links.’


We ended Sunday in style with the Performance Marketing Association CEO and Founder cocktail party at the Pampas Churrascaria. The night brought together some of the industry’s big hitters and provided a chilled out atmosphere away from the hustle and bustle of ASW14 to share a few affiliate stories over a couple of very tasty drinks.

 PMA party

Monday and Tuesday were crammed with meetings, mingling, and enjoying ourselves at the VigLink booth.


We finished our #ASW14 adventure with our best highlight… Meeting the one and only Hulk Hogan! Some of the team even managed to bust a few WWE moves with him.



Jeremy and Hulk

We just can’t wait to see who we will meet at Affiliate Summit East 14… We can only hope it will continue to include some of the team’s childhood heros…


#ASW14: 13 Signs That You’re An Affiliate Marketer

January 9, 2014

It’s a new year and what better way to start it than with a journey to Affiliate Summit West 14!

We are sending an A* star team along and we would love to say hi. You can find our team at meet market table #745 on Sunday, 12 -6PM, and our expo booth, #425, all day Monday and Tuesday.

We are also delighted to announce, our very own CEO, Oliver Roup, will be holding a solo presentation on ‘The Link Economy: Exploring the Economic Power of Links,’ on Sunday, January 12th, 2:00pm-3:00pm, Versailles Ballroom 1 & 2.

If, you were still stuck for ideas as to the best way to spend your time at ASW14, please join us on sunday night, to support the Performance Marketing Association. Sponsored by us and Has Offers, this cocktail hour is from 6-8pm and gives you the opportunity to mingle with key founders and CEOs of our industry while supporting the amazing advocacy work done by the PMA. You can find out all the information and RSVP here.

Now,  the big question is, are you an affiliate marketer? Will you be attending the Affiliate Ball or Affiliate Nation after parties? Did you check AffBuzz when you woke up this morning to get your daily dose of industry news? If you answered yes to any of these questions then we have a great infographic from TheMail for you. It details the 13 tell-tale signs “That You’re An Affiliate Marketer” and you should certainly be at ASW14 or following all the live updates (we will be tweeting out all the best bits and we know the hashtag – #ASW14 – will be buzzing with all the news).



We can’t wait to see you all in Vegas! Remember to come and say hi!


That’s What She Said Blogging Social

November 20, 2013

Last Thursday, we co-hosted the inaugural “That’s What She Said” blogging social and what an event it was!

That's What She Said

We held it at the beautiful Ligne Roset and every attendee matched the glamour of the venue perfectly. The event had a wonderful set of sponsors who kept us delightfully fed and watered throughout the night. As we dined on crepes and drank Champagne, we heard from an extraordinary panel made up of the wonderful: Laura Compton, Style Editor at San Francisco Chronicle; Damaris Santos-Palmer, Editorial Producer, by Glam Media; Daniela Province, Freelance writer, Marketing & Editorial Strategist; Sinead Norenius- Founder – iFabbo and Beautisol. Who spoke about everything you could ever want to know about how to make a name for yourself in the blogging industry.

Here are my  highlights of the advice shared







And my favorite photos of the night. The first unposed and featuring the organizing team at their “best” (sorry team)…

That's What She Said Team

Second, the “Men of VigLink” looking dapper and doing our company proud by helping all sort of bloggers with their monetizing questions

Men of VigLink

I hope all who made the event, enjoyed it! We can’t wait to do it all again on March 13th. In the meantime you can see all the photos from the event here (please do tag yourself and anyone else you recognise looking chic) and you can keep up to date with all the “That’s What She Said” news via the Facebook community and Twitter.

Written by Lucy Bartlett, Marketing Manager 



We Heart NY: #AdtechNY 2013

November 8, 2013

This week a few of our team travelled over to NYC  to attend ad:techNY and what a great time we had.  We met publishers and merchants, made new friends, spoke to old friends, and learnt a lot.

We kicked off the trip in style with a sold out party we co-hosted with the fantastic teams from Federated Media, Accordant Media and Integral Ad Science. They say pictures are worth a thousand words and I couldn’t agree more. Here are my top “5,000 words” of the night. (You can also check out more of the album here.)






We followed the evening with a great trip to the conference and expo floor. The talk of the conference was on content marketing and problems of scale. Although there is no answer to the problem yet, a lot of attention is being put on working out useful strategies and I am positive this is a conversation that will be developed and extended at ad:techSF in the spring.

Whilst at the conference, our CEO, Oliver Roup, was interviewed by Mike Daly from Adotas and if a picture is worth a thousand words then a film is worth… definitely a watch. Here is Oliver summing up the talk around content marketing and our key learnings and takeaways from the event.

Roll on ad:tech SF in March…

Written by Lucy Bartlett, Marketing Manager 

The Best Blogging Tips From #ThinkTank13

October 29, 2013

ShareASale Think Tank

Photo courtesy of Eric Nagel –

This past week some of the VigLink team traveled to the Mile High City (Denver) for the 8th annual ShareASale ThinkTank. The 3-day event brought together 30 merchants/retailers and over 100 bloggers/affiliates to partake in one-on-one educational sessions, small group workshops, and informative talks from keynote speakers.

With such a large amount of bloggers attending, it was no secret that the conference was focused on the importance of content in the affiliate space. Each session of the event was valuable in its own way and all of them encouraged participants to engage and share their best content practices and strategies with each other. Not surprisingly then, the most important takeaways from the conference were straight from the publishers themselves.

Make It Count

Your voice is a powerful tool within the Internet.  It is influential and persuasive and makes you stand out. Therefore, make every word count! Avoid posting mediocre content just to post something every day.  Take your time and think about each post!

Add Value to Your Words

More valuable and rich content will more likely get engagement from your audience and make your content sharable. When discussing a product, retailer, or brand think about taking your review to the next level and adding a link. This link is adding value to your words and giving your audience an opportunity to read more about the product, see product reviews, and have the chance to buy the product.

Relationships are key

The entire foundation of affiliate marketing is dependent on the relationship between three important partners: the merchant, the publisher, and the consumer. No merchant, publisher, or consumer is the same. They each have different wants and needs. Therefore, they each need a different formula to be successful. Like any relationship, you need to be willing to work to develop it and adaptable in figuring out what works best for all parties involved. Treat your affiliate relationships like a real friendship. Check in with your merchants, see if your publishers have access to all the resources they need to be successful, and ask what your audience wants from you.


Top tips for Bloggers from #iFabboSFCon

October 15, 2013

On Saturday we attended the iFabbo Social Media conference. It truly was the perfectly put together ensemble of fashion, technology, and blogging experts. The day was separated out into panels discussing issues from PR, legal concerns, and the future of fashion. Our very own VP of marketing, Oliver Deighton, was on the panel about monetization.


On show were some of the best shoes I have ever seen in San Francisco (people claim the hills stop high heel wearing – not for these fashionistas!)  and the participants were by far the best dressed group of people I have ever seen at a conference. (If you are interested in the styles rocked – check out #iFabboSFCon and the set of ‘what I wore’ tweets circulating).

Even if you wouldn’t class yourself as a fashionista, the day was full of really useful blogging advice. Here are our top a-ha moments and quotes from the day:

Think mobile! After all…

So we should all check…

  Images are engaging add them into your posts and remember…

 But don’t forget to explore other media sources. We loved this advice!

Be sensible with your blog. Remember disclosure issues.

Who knew monetization and affiliation could be so easy, automatic even…

But always remember to keep content as your first priority because…

Finally, we couldn’t agree more with Jacqueline or Mama Harris on this one.

We had a fantastic day and this is just a tiny snippet of the huge amount of advice shared. Don’t worry though…

Remember to look out for our monthly guest blog from iFabbo sharing more blogging tips!

Written by Lucy Bartlett, Marketing Manager