We have preliminary Publisher Roundtable feedback!

publiher roundtable blog image

Our second Publisher Roundtable is live!  This edition focuses on monetization. The survey is ongoing, but we’re eager to share preliminary feedback!

Findings show the most popular method for publishers to monetize their sites are ad networks. When choosing a network, publishers focus on traffic quality. And before engaging long term, general consensus is that publishers should test a network for 1.5 months.

Another interesting finding: content-targeted ads are used more frequently than either affiliate networks or brand sponsorship. These also generate the highest percentage of revenue for publishers. You might infer that publishers are therefore most satisfied with this format, but that’s not the case. Publishers are most satisfied with brand sponsorships.  This discrepancy begs a question: if people are most satisfied with brand sponsorships, why aren’t they using them more often?

Survey results suggest it’s not because they don’t want to, it’s that they don’t know how to do so effectively. The majority of publishers (40%) graded themselves a C at monetization.  Half stated monetization is harder than expected.

It’s critically important that information be accessible to publishers so they can learn how to monetize their content effectively without having to disrupt the user experience with other means of monetization such as content targeted banner ads.  Native advertising tools such as the array VigLink products allow you to monetize your site without interrupting the user experience. We hope you utilize the series of interviews to gain intelligent insights into your monetization strategy!

 

Written by Hanna Fritzinger

VigLink has a Pinterest!

VigLink Pinterest

Back in April Bradley Taylor wrote a blog post for us highlighting four ways to promote your personal or professional site using Pinterest. We took his valuable advice and have officially joined the Pinterest community! VigLink Pinterest will showcase some of the unique personalities of our team  you wouldn’t normally get the chance to see. We are following some of the useful tips Bradley suggested…

  1. Discover the Pinterest Community
  2. Generate original, thought-provoking content
  3. Unite all of your current social networks
  4. Piggyback popular pins!

Pinterest already has a special sector of their site called Pinterest for Business which is dedicated solely to professional sites and certainly worth checking out. The tagline for this service is, “get discovered by millions of people looking for things to plan, buy and do”. As of right now the best way you can do this is by following the four tips highlighted above, but not for long! They have just announced that they are gearing up to launch “Promoted Pins” which will expand business’ reach via Pinterest. Although this new technology has yet to be implemented, you can fill out a form on their website for priority access. Pinterest is already a wildly powerful tool if used well (people who are referred to a site from Pinterest spend 70% more), and it’s influence is only going to continue to grow with time and new advances. Is your company on Pinterest yet?    

Written by Hanna Fritzinger

Want to know how other publishers monetize?

Publisher Roundtable can help!

pub roundtable

We are very excited to announce the second Publisher Roundtable interview, and you’re invited! Publisher Roundtable is designed to provide insights that will help you grow your website in an effective manner. This is achieved by giving publishers the ability to make well-informed business and marketing decisions based off of information collected from those who participate in each of the quarterly interviews.

This Publisher Roundtable interview is focused on an aspect of  marketing that everyone can relate to- monetization. Who wouldn’t want to know how to get a few extra $$ into their bank account each month? After the publishers have completed the short survey, information will be anonymously aggregated, analyzed, and packaged into a helpful “Tips” report exclusively for members. In the report you will be able to compare your specific answers with those of all the other participants. This will help you understand what changes you can make to your online strategy that will help build your business.

Publisher Roundtable was founded on the idea that marketing insights should be collaborative, simple, and free. We are achieving that goal by keeping the surveys short and to the point. That being said, the amount of information that will be collected will be vast and invaluable. Data often comes at a steep price, but participation is all that is required as it is our mission to keep this a completely free service.

Get started now!

Written by Hanna Fritzinger