This post is a short recap by Oliver Roup, Founder and CEO of VigLink, of Affiliate Summit West.
Earlier this month I was in Las Vegas to lead a session on the value of community-building and social behavior at Affiliate Summit West. It’s no surprise that social media has transformed the way consumers are reaching purchasing decisions, but it’s less clear what that means for affiliate marketers and online publishers.
During the session, I focused on the ways website owners can leverage the monumental shift towards “social-buying” by including spaces within their site where purchasing decisions are made. Easier said than done, of course, but here’s a quick recap of the things we talked about:
An increasing number of marketers are succeeding at introducing a community component to their site. But, similar to a decade ago when some companies still considered websites “optional,” today many still view community-building as optional. Those that realize that shaping their user-base into a community is a necessity, rather than a nice-to-have, will be leaps and bounds ahead of those that don’t in terms of traffic, revenue and influence.
A few more details on the ins and outs of community-building and driving social behavior can be found in my slides below…
Oliver Roup | Founder & CEO | VigLink
Tags: Affiliate marketing, Affiliate Summit, Affiliate Summit West, Community building, Facebook, Online Communities, Social behavior, Social media, Twitter Posted in Building Communities & Forums, Content Monetization, News and Updates, Relevant Reading